Moment of truth: It’s easy to google “fat loss” and find thousands of links to some false promise of a magical pill, diet, or piece of exercise equipment that will help you “shred fat in 14 days” or tell you that you’ll have wash board abs in a month. They can be pretty convincing, but here’s the truth, these companies don’t care about you or your health! They care about how much money you are willing to throw at them before you realize that once again the product doesn’t work and you give up. You can not gain massive muscle mass in a month, nor can you healthily lose massive amounts of body fat in a month. There is a reason health and fitness professionals go through years of education and often get degrees in nutrition, exercise science, dietetics, etc. Don’t be fooled my companies with large marketing budgets.